Die Uhr means "the watch."
Die Schweiz means Switzerland.
Coincidence?
I think not.
In seriousness, though, I grew up with the preconception that all Swiss watches were extraordinarily expensive. Sehr teuer.
Then I discovered this Swiss watch company and discovered that you CAN buy a high quality, Swiss watch for under $500.
Ausgezeichnet.
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N.B. While the GermanWithNicole.com Podcast no longer exists, you can still hear all of the audios here on the blog. The audios are available on the blog posts published between August 1, 2021 and October 1, 2024. Viel Spaß beim Hören!
Jowissa is a Swiss watchmaking company
Jowissa is also an independent, family-owned business in its third generation. I grew up in a family-owned business, and I support such businesses wherever possible, from my mechanic to my shoes, so I am really happy to have created this business relationship with them.
Disclosure: This blog post contains affiliate links, which means that if you click through these links and purchase anything, you will anonymously support GermanWithNicole.com at the same time as you support the other business(es). (You'll see the words "Affiliate link" where there is such a link.) Danke!
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Der Uhrenhersteller ~ The Watch Maker
Jowissa was founded in 1951 by Josef Wyss. He used a combination of his first and last names to create the company name and Jowissa is now in its third generation as an independent, family business.
Jowissa is located in Bettlach, Switzerland, in the Kanton of Solothurn. Bettlach is in northwest Switzerland and is south of the Dreiländereck, where France, Germany, and Switzerland meet.
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Die Uhren ~ The Watches
The watches are made in Switzerland. The "Swiss Made" mark on the watch is what makes it officially Swiss. That mark indicates a set of standards that an item must meet in order for it to be labeled as "Swiss Made".
An Important Note:
"Air quotes" don't translate. The quotation marks used are odd for us North American English speakers - we expect that to mean how we do "air quotes" to indicate sarcasm or irony. However for "Swiss Made" it actually means that the item was Made in Switzerland. "Swiss Made" is a marker, determined by the Swiss Federal Act on the Protection of Trade Marks and Indications of Source. For a product such as a Jowissa watch, the mark "Swiss Made" means that at least 60% of it was made in Switzerland.
Jowissa watches are obviously fashionable and gorgeous an offer that kind of refined presence that says "I'm here and I'm stylish" without hitting other people over the head with it.
You easily search on the site for size, color, functions, or by style.
And recently they started offering matching jewelry, which I've never seen anybody else make, so your necklace can match your watch, which is really cool.
Leave it to the Swiss to think of coordinating your jewelry with your watch! It looks so classy.
To get you started on your Jowissa shopping adventure, check out these watches.
(And don't worry about the shipping, as Jowissa offers free green shipping AND they plant a tree for every 20 USD spent in your order. Sustainability is die Nachhaltigkeit.)
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If you're considering purchasing one of these watches, then you're probably already thinking ahead for Christmas or for someone's birthday.
And well, if you're reading this post (or listening to the podcast episode), you probably like to plan ahead anyway.
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