OK, so here's an important update for all of you in Europe or who visit my site from Europe. The European Union has taken huge steps to protect consumer privacy and a new, powerful regulation is going into effect May 25. It's called the GDPR or the General Data Policy Regulation. This affects you and me because a lot of people sign up for my list from Europe (all over--the UK, Spain, Portugal, Austria, Germany, Poland, Bulgaria, everywhere). Because my website is available for all, I must comply with the GDPR.
It has huge consequences for online marketers and online businesses (like GermanWithNicole.com) and becoming compliant means a lot of changes in how you and I communicate in my marketing efforts.
Here are the most important parts for you to know:
2. Updated Terms & Conditions
Click here to read the updated terms and conditions.
3. You can delete all your information from mailing lists...
...except I cannot delete your financial records, I need those for tax purposes. This is called the "right to be forgotten."
What I think of the GDPR:
Basically I think it's a fantastic idea. Why? Because it requires transparency and good boundaries!
In researching the GDPR changes and listening to podcasts from other marketers, I realized that most of them were at least somewhat devious in how they collected email addresses. And unfortunately a lot of people don't know how to watch out for themselves because they aren't knowledgable about online marketing. That's not OK with me! It's scary to think how many people are making promises and then crossing their fingers behind their backs. Das ist eklig!
I also have to say that through this process, I realized I've been really transparent about how I collect email addresses and being straight-forward with YOU about my mailing list, etc. That's an *awesome* thing to realize. This really is about building relationships, whether it's you reading this blog or you going to Germany and speaking German with folks there.
However, I also have to say that checking all the boxes for this was a huge pain in the Po-Po (that's a cute way of saying "butt" in German) and I'm really glad I'm done doing all this work for which I don't get paid.
Wo ist meine Katze? Und mein Glas Wein? Ich bin jetzt müde.
OK I just did HOURS worth of compliance work (seriously, I think it was between 10 and 12 hours). Make it worth my while and sign up for the newsletter(s) below. OR, if you don't want to be on my list, then you are free to unsubscribe! Do what you like, it's all OK with me.